Writer & Web Content Manager
Expertise in SEO Content Creation, Web Content Management and Digital Marketing Strategy.
Hello, I’m Louise. I call myself “the problem solver” because when I’m asked about my strengths, solving problems is always at the top of the list. Especially when it comes to website content management.
I’ve worked for a number of corporations over my 20 years of experience and I’ve learned that managers often have very specific and unique problems that they need to solve. However, it isn’t always practical to hire a full-time employee to manage these needs.
I can help fill in some (maybe all) of those “blanks” in your business on a contract basis (as little as a one month commitment) for a reasonable hourly or per project fee.
A little about me: I was born and raised in Long Island, NY. I went to an Ivy League school in Pennsylvania and I have been working as a contractor for top corporations, including W.L. Gore and Amazon, for over 15 years.
When hired, you can count on me to pay attention to even the smallest details to ensure that you get the best results possible. Read more about my experience and knowledge below:
Why Hire Louise?
With over 15 years of experience in web content management, SEO writing, and digital marketing, I specialize in creating compelling, results-driven content that boosts traffic, engagement, and conversions. My expertise spans technical writing, UX/UI design, and medical research, making me a versatile asset for any industry. I’ve helped clients achieve 300%+ growth in social media engagement, 100%+ increases in web traffic, and improved search engine rankings through tailored content strategies.
Core Competencies
- SEO Content Writing & Optimization: Crafting high-performing blog posts, landing pages, and product descriptions that drive traffic and conversions.
- Web Content Management: Curating and managing content to enhance readability, user experience, and search engine visibility.
- UX/UI Design: Certified Google UX/UI designer with a focus on creating user-friendly, visually appealing websites.
- Digital Marketing: Proven success in managing social media campaigns, increasing followers, and boosting engagement.
- Technical & Medical Writing: Simplifying complex concepts into clear, actionable content for diverse audiences.
- Project Management: Leading cross-functional teams to deliver projects on time and within scope.
Experience
Project Management – 5+ Years
- Global Online Help Center Management: Streamlined the help center for a top tech company, collaborating with dozens of project managers to simplify complex technical concepts for end-users.
- Social Media Campaigns: Managed campaigns for agriculture and e-commerce clients, achieving 300%+ growth in engagement and followers.
Web Content Writer (SEO) – 10+ Years
- 5,000+ Unique Content Pieces: Created SEO-optimized blog posts, product descriptions, and landing pages, resulting in 100%+ increases in web traffic for clients.
- E-commerce Expertise: Developed product descriptions that improved click-through rates and sales for online retail clients.
Web Content Manager – 15+ Years
- Search Engine Optimization: Improved client search engine rankings and unique visitors through targeted content strategies.
- Front-End Design & Editing: Utilized HTML, CSS, and WordPress to implement website updates, enhancing user experience and site performance.
UX/UI Design & Writing – 2 Years
- Certified Google UX/UI Designer: Designed intuitive, user-friendly interfaces that improved customer satisfaction and engagement.
- Content Integration: Combined writing and design skills to create cohesive, visually appealing web experiences.
Medical Writing & Research – 8 Years
- High-Quality Medical Content: Produced SEO-optimized blog posts and articles for healthcare professionals in the U.S. and Canada, ensuring accuracy and relevance.
- Research-Driven Writing: Delivered personalized, evidence-based content that resonated with target audiences.
Technical Writing – 3 Years
- Simplified Complex Concepts: Improved how-to guides and support articles, ensuring customers could easily use technical products and applications.
- Manual Editing: Enhanced readability and usability of technical manuals for diverse audiences.
Digital Asset Management (DAM) – 5 Years
- Instructional Content Creation: Produced a highly viewed YouTube video and other digital assets to educate consumers and customer service agents.
- Photo Editing: Enhanced visual content (including metadata tagging, permissions, sizing and resolution) to align with brand guidelines and improve user engagement.
- Digital Asset Management (Photo and Video): Organized visual assets into a navigable repository for easy access, editing and sharing to streamline client workflow.
Client Success Stories
- E-Commerce Client: Increased web traffic by 120% through SEO-optimized product descriptions and blog posts.
- Tech Company: Simplified technical documentation, reducing customer support inquiries by over 25%.
- Healthcare Client: Delivered 1000+ SEO optimized medical articles that improved organic search rankings and engagement among healthcare professionals.
Tools & Technologies
- Content Management Systems (CMS): Jira, Zendesk, Drupal, WordPress
- Design & Editing: Adobe Creative Suite, Figma, Adobe XD
- SEO Tools: SEMrush, Ahrefs, Google Analytics
- Project Management Software: Jira, Confluence, Quip
- Technical Skills: HTML, CSS, JavaScript (editing)
Certifications
- Google UX/UI Design Certification
- LinkedIn SEO Expert Certification
Let’s Work Together!
I’m passionate about helping businesses grow through strategic content creation and management. Whether you need SEO-optimized blog posts, a website redesign, or a comprehensive content strategy, I’m here to deliver results. Let’s connect and discuss how I can help your business thrive.
Contact the Corporate Problem Solver: